More than 850 brands will connect with over 5,000 retail buyers at the Winter Outdoor Retailer Show in Salt Lake City starting January, 20. It’s an annual event and this time attendees won’t have to worry about staying hydrated because “Hydro Flask will be offering cold and hot water for free to all attendees to keep them hydrated through out the weekend.”
They also have mixers so you can bring your own coffee (+ coffee gear), tea, or powdered sports drink. If you want to keep your drinks hot of cold, you gotta have a Hydro Flask water bottle (pretty clever eh?). Hydro Flask can keep your drinks cold for 24 hours and hot for 12 no matter what the outside temperature is.
More on what will be happening (or what’s happening) at the Outdoor Retailer can be found here.